This brand has brought out quite a lot of eyeshadow palettes and many bloggers have commented they do like to try and dupe higher end brands, especially Urban Decay. The Iconic 1 palette features 12 eyeshadows in a mix of matte and shimmer colors. I do wonder if this one is meant to be a dupe for Urban Decay's Naked Palette. This one was £4.00 in Superdrug.
At first glance this does look at lot like the Naked palette. The colors look very similar and they are even laid out in the same order. After using it I found the quality was quite good, but not on the same level as Urban Decay.
In Iconic 1, I found that the shimmers were a lot better than the mattes. I found that the mattes were a bit on the dry side and did go a bit patchy. Fortunately there are more shimmers in this palette and I preferred the look of the shimmers anyway. The matte colors were a bit too natural for me.
I love golds, blacks and greys. So I had a lot of fun creating some looks with this palette. The pigment in them was good and they built up nicely. All of the shimmery colors blended easily too and managed to stay on all day without creasing.
So back onto the Naked palette. I wouldn't say this one was an exact dupe as the pigments weren't as good as Urban Decay. For £4 you can't go wrong with this palette and for those on a budget I would definitely recommend it.