This lipstick is one of those really bright purple colors. These are my favorite shades of purple to wear as it looks awesome on. The pigment isn't too bad with this lipstick and it builds up nicely to get intense color. This is a matte and some mattes can be quite drying on the lips. This does feel a bit on the dry side the longer I wear it, although its not too drying that it becomes uncomfortable. The texture could have done with being a little less dry, but it's not too dry that its really noticeable.
I didn't really need to reapply this later on in the day either as most of it had stayed on. I love to wear this shade of purple with bright eye makeup.