Wednesday, 1 February 2017

Who Owns Who In Beauty

Today the beauty industry is worth billions and these days there are many different brands to choose from. I've decided to do a post on different makeup brands and who owns what. I've heard quite a number of people talking about a brand and who actually owns it.

Most big brands are owned by huge beauty giants such as L'Oreal and Estee Lauder. There are quite a few that are still independently owned. You will probably surprise yourself reading this as you probably won't think a certain company owns a particular brand.

Estee Lauder Companies

  • Aerin, Aramis, Aveda, Becca, Bobbi Brown, Bumble And Bumble, Clinique, Darphin Paris, DKNY, Donna Karan, Editions De Parfums Frederic Malle, Ermenegildo Zegna, Estee Lauder, Glam Glow, Jo Malone, La Mer, Lab Series, Le Labo, MAC, Michael Kors, Origins, Rodin, Smashbox, Tom Ford Beauty, Tommy Hilfiger, Too Faced, Tory Burch

L'Oreal Group

L'Oreal Luxe
  • Biotherm, Cacharel, Clarisonic, Diesel, Giorgio Armani, Helena Rubenstein, Kiehl's, Lancome, Shu Uemura, Ralph Lauren, Urban Decay, Yves Saint Laurent Beaute

L'Oreal Consumer Products Division
  • African Beauty Brands, Essie, Garnier, L'Oreal Paris, Maybelline New York, NYX
L'Oreal Professional
  • Carita, Decleor, Kerastase, L'Oreal Professional, Matrix, Mizani, Pureology, Redken, Shu Uemura Art Of Hair
L'Oreal also own the Body Shop, Vichy, La Roche Posay, Skinceuticals, Sanoflore and Roger&Gallet

LVMH Group
  • Acqua Di Parma, Benefit, Dior, Fresh, Givenchy, Guerlain, Kenzo Parfums, Make Up Forever

Shiseido Group
  • AG Deo 24, ANESSA, Aqua Label, AQUAIR, Aupres, Avene, bareMinerals, Benefique, Cle De Peau Beaute, D Program, D'Icila, Elie Saab, Elixir, Ettusais, Haku, Ihada, Integrate, Ipsa, Issey Miyake, Joico, Laura Mercier, Ma Cherie, Majolica Majorca, Maquillage, Narciso Rodriguez, NARS, Playlist, Prior, Pure And Mild, Revital Granas, ReVive, Sea Breeze, Senka, Serge Lutens, Shiseido, Shiseido Professional, The Collagen, Tsubaki, Uno, Urara, Za

  • Eucerin, La Prairie, Nivea
  • Dove, Impulse, Lynx, Ponds, Radox, Simple, St Ives, Sure, Tresemme, Timotei, Vaseline, VO5
  • Aussie, Head And Shoulders, Herbal Essences, Max Factor, Olay, Pantene, SK-II
Johnson And Johnson
  • Aveeno, Clean And Clear, Johnsons, Neutrogena, Le Petit Marseillas
  • Calvin Klein, Celine Dion, Chloe, Clairol, Cover Girl, Esprit, Lady Gaga, Marc Jacobs, Nikos Parfums, OPI, Philosophy, Pierre Cardin, Rimmel, Sally Hansen, Tim McGraw, Tonino Lamborghini, Truth Or Dare By Madonna, Vivienne Westwood, Wella
  • Biore, Goldwell, John Frieda, KMS California, Molton Brown
  • Anastasia Beverly Hills, Barry M, Charlotte Tilbury, Clarins, Freedom, Hourglass, Illamasqua, I Heart Makeup, Kroylan, Makeup Revolution, Sleek 

Also Bourjois and Chanel are both jointly owned. I was trying to figure out who owned Chanel and asked some people on Facebook who told me about it.

If I have left any brands out or put them in the wrong category, be sure to let me know in the comments. 


  1. This is amazing and so informative. I never knew how much L'Oreal actually owns! It's the different side to Makeup and I love finding stuff like that out :)

    shelley xoxo

  2. Crikey! L'areal owns all that. I never knew.

    1. If you ask me both Estee Lauder and L'Oreal own too much. Their views on animal testing have a lot to be desired too

  3. Well I never knew any of this...what a great learn something new every day as they say!

  4. I hope you do more like this as I am a complete novice and did not know who owned what beauty company!

  5. This is SO interesting, I never knew any of this! You learn something new everyday!

  6. This is so interesting. I had no idea who owned who and there are some real surprises here! Kaz x

  7. Wow I didn't realise so many brands were owned but other companies, especially Estee Lauder x