The color I got is called It's Happening and is a bright pink color. It comes in really nice packaging with one of those doe foot applicators that allow for easy application.
The pigment of this product is just insane. You only have to use the smallest amount and you get really intense color. You can definitely get away with one coat of this color. Once it dries it has a matte finish to it that lasts all day without the need to reapply. It may be a matte, but it doesn't feel at all dry on the lips either.
I just love this product from Too Faced. I wish I had gotten some other colors too as I am just in love with this one.
This was $21.00 at Sephora.